Businesses evolve, but their brands don’t always evolve with them.

The work may have become more sophisticated, the offer more focused or the clients more established, while the way the business presents itself still reflects an earlier stage.

The Brand Alignment Review compares what you tell us about the business with what an unfamiliar visitor can currently understand from your website.

You will receive a concise personalised result identifying:

• the central point at which the business and brand appear to have fallen out of step;

• two observations from the website;

• what appears to deserve attention first;

• whether a more complete strategic review may be useful.

This is not an automated website score, a design critique or a complete brand strategy. We will not tell you that everything needs to change, and we will not draw conclusions that the available evidence cannot support.

Please allow approximately 5-10 minutes to complete the review.

Due to time constraints, only a limited number of personally checked reviews are available each month.