The Feel Co. x SupportHER
Your work may already speak for itself. Your business still needs to.
Brand and website support for women in trades who are building businesses of their own.
The Feel Co. is a proud SupportHER partner.
I first became involved with Pink Tradie Ladie as the brand architect behind the wider brand and SupportHER platform, helping shape the logo, message, website and different ways businesses and industry could take part.
The Feel Co. now continues that relationship as an official SupportHER partner.
My role is to help women in trades build a business presence that reflects the quality of the work they are already doing.
About The Feel Co.
The Feel Co. works across business clarity, brand, messaging and websites.
I look at what your customers need to understand, what may currently be getting lost and how the different parts of the business can work together more clearly.
The result is not just a better-looking website. It is a business that is easier to understand, trust and choose.
Is your business as strong online as it is on site?
You may have the qualifications, experience and finished work to show what you can do.
But when someone looks you up, can they quickly understand what you offer, where you work and why they should choose you?
Many trade businesses grow through word of mouth. The website, Google listing and social pages are added along the way, often without a clear plan holding them together.
The business may be good. It is simply not coming across clearly enough from the outside.
When you may need more
Some businesses have several divisions, different customer groups or a brand that no longer represents where the business is heading.
In that case, a larger The Feel Co. service may be a better fit.
We will establish this before you commit, so you are not placed into a smaller package that cannot properly support the business.
What is included
a focused business clarity session;
refinement of your main message;
organisation of one core trade or service offering;
copy for up to four website pages;
Squarespace website design and build;
clear placement of services, qualifications, reviews and project work;
local search and AI-findability foundations;
a quote or enquiry form;
a personalised Website Owner’s Guide;
a practical handover session.
You do not need to write the website yourself or arrive with a finished plan. Working out what needs to be said and how the website should come together is part of the project.
Who it is for
The package is designed for a straightforward trade business with:
an established business name;
an existing logo or visual identity;
one main trade or closely related service area;
one principal type of customer;
photographs of the owner, team or completed work.
It is particularly suited to women who have built a good reputation through referrals but now need a stronger place to send people online.
TheTradie Ladie Website Package
A focused brand and website package for owner-operated and small female-led trade businesses.
We clarify what the business should be known for, organise the services and create a professional website around the information customers need before they get in touch.
Fixed investment: $4,200
Let your business carry the same weight as your work.
The SupportHER Brand Fit Call is a complimentary 20-minute conversation about where the business is now, what you already have and what would make the greatest difference.