The Feel Co. Role: Founder & Brand Architect

Sustainable Infrastructure Consulting (SI Consulting)

Project Overview

Developed the complete brand, digital presence and commercial foundations for a sustainability and environmental advisory consultancy specialising in waste, resource recovery, circular economy and environmental compliance.

Brand Strategy & Positioning

• Developed the Sustainable Infrastructure Consulting brand from concept to launch.

• Created the brand identity, positioning and visual direction.

• Designed the SIC logo and supporting visual system.

• Established the colour palette, typography and brand assets.

• Created presentation templates, marketing collateral and business stationery.

• Defined the professional market positioning of the consultancy.

Visual Identity & Graphic Design

You created:

• Primary logo

• Brand icon

• Business card design

• Presentation template system

• Proposal documents

• Alignment Map lead magnet design

• Social and marketing assets

• Corporate document styling

• Environmental advisory presentation suite

(You've uploaded examples of all of these above.)

Website Design & Development

Website: siconsulting.com.au

Responsibilities included:

• Website strategy

• Information architecture

• Copy development

• UX structure

• Website design

• Squarespace implementation

• Contact and lead generation systems

• Domain setup

• DNS configuration

• Launch management

• Ongoing updates and optimisation

The site clearly identifies The Feel Co. as the creator.

Business Establishment

This is a major piece that most designers don't do.

You were involved in:

• Business naming and setup support

• Domain registration

• Website hosting configuration

• Email setup

• Brand asset creation

• Digital infrastructure setup

• Launch support

Strategic Advisory

This is where your work moves beyond design.

You assisted with:

• Development of the Australian Environmental Compliance Alignment Map

• Structuring and packaging advisory services

• Development of the free executive overview lead magnet

• Business model refinement

• Commercial proposition development

• Strategic service positioning

• Market messaging

Commercial & Financial Development

You mentioned helping create the financial proposition.

That is significant because it means your contribution included:

• Service packaging

• Revenue model thinking

• Proposal development

• Commercial positioning

• Offer design

• Client acquisition strategy

Project Management

You effectively acted as:

• Brand strategist

• Designer

• Website developer

• Marketing lead

• Commercial advisor

• Launch coordinator