Website Clarity Audit
Before you rebuild your website, it helps to know what actually needs to change.
A Website Clarity Audit is a focused review of your current website, what your website says it is and how it directs your clients through from discovery to action - This is then matched back to what your business actually is or how you want it to be. That gap is what I fix!
It is for business owners who know their website is not quite doing its job - but are not sure whether the problem is the words, the structure, the offer, the brand direction, or the website as a whole.
Your website might not need more.
It might just need to be clearer.
More pages will not help if people still do not understand what you do.
New colours will not help if the offer is still hard to follow.
Better design will not help if the message underneath is still doing too much, saying too little, or trying to speak to everyone at once.
This audit helps you see what is working, what is getting missed, and what needs to shift so your website can communicate the business you actually have now.
This is for you if
Your business has changed since your website was first created.
You feel like you need to explain what you do in-person rather than simply direct people to your website.
You quietly cringe when you give out your URL.
People land on your site but do not seem to take the next step.
Customers bounce off your page rather than connecting.
You are thinking about a new website, but want to understand what is really needed first.
You know something is not landing, but you are too close to the business to see it clearly.
What you receive
You will receive a clear written audit outlining:
what is working
what is not clear enough yet
what your website needs to explain better
where the structure could be stronger
what could be simplified, removed or reworked
the most useful next steps
You will also receive a short follow-up call so I can walk you through the findings and help you understand what matters most.
Investment
Website Clarity Audit - $650
Includes a review of your current website, written findings and a follow-up call.
If you choose to continue into a full Clarity-to-Website Upgrade, the full audit fee will be deducted from your final project price.
What I look at
I review your website through the lens of clarity, trust and customer understanding.
That includes:
what people understand quickly
what feels unclear or confusing
whether your homepage is doing enough work
how your offer is explained
whether your services are easy to follow
whether the page flow makes sense
what may be stopping people from enquiring, booking or buying
where the website no longer reflects the business
This is not about pulling the website apart for the sake of it.
It is about finding the clearest path forward.