Optional Brand Extensions
The core engagement includes the relevant strategic direction and recommendations. The services below are available when you would also like me to create, write, design, formulate, set up or prepare the finished pieces.
Unless otherwise stated, each extension includes:
one agreed brief;
one presented direction or first draft;
one consolidated revision round;
preparation of the agreed final files or setup;
practical handover where required.
Printing, manufacturing, photography, installation, subscriptions, specialist services and delivery are separate unless specifically stated.
Canva + everyday brand tools
Canva Brand Workspace — $250
Your existing brand assets organised within a Canva workspace owned by your business.
Includes:
client-owned Canva account or team setup;
logos and approved brand marks;
colours;
fonts;
approved imagery;
Canva Brand Kit;
organised folders and file naming;
basic handover.
The Canva subscription is paid directly by the client.
Canva Brand Workspace + six templates — $550
Includes the complete workspace plus six agreed reusable templates.
Templates might include:
social posts;
stories;
testimonials;
announcements;
service features;
promotional graphics;
simple customer documents.
Canva Brand Workspace + twelve templates — $850
A more complete working system for businesses that expect to create content or collateral regularly.
Additional Canva template — $75 each
One additional template following the approved Canva system.
Branded price list or one-page information sheet — $300
Includes design and preparation of print-ready and digital files using supplied or lightly edited content.
Multi-page service guide, proposal or document template — $550
Includes design for up to four finished pages using supplied or lightly edited copy.
Additional pages are $90 each.
Production management
These fees apply when you would like The Feel Co. to select suppliers, prepare files, check proofs and manage the order rather than providing artwork for you to organise independently.
Small production order — $65
Includes:
one supplier;
one product type;
supplier costs below $500;
print-file preparation;
proof checking;
order placement and monitoring.
Standard production order — $125
Includes:
up to two suppliers or four related items;
supplier costs below $2,000;
file preparation;
proof checking;
order placement;
supplier communication;
monitoring through dispatch.
Larger or more complex production
A fixed management fee is provided and approved before ordering.
Production, freight and installation costs are shown separately and paid before the order is placed.
Premises + physical brand experience
General premises, arrival, colour and atmosphere direction — included where relevant
The Brand Realignment includes one review of the way customers approach, find, enter and experience the premises where this is relevant to the brand.
The review may consider:
arrival and first impressions;
visibility and wayfinding;
general signage ideas;
brand-aligned colour recommendations;
atmosphere and customer mood;
photography opportunities;
physical or sensory details that would strengthen the experience.
These are brand recommendations rather than architectural or construction documentation.
Location boundary
On-site premises reviews are available within the Mornington Peninsula only.
For businesses elsewhere, the review is completed remotely through a live Zoom or video walk-through, supported by photographs, short videos, floor plans, measurements or other relevant material supplied by the client.
Travel outside the Mornington Peninsula is not routinely offered.
Additional local premises visit — $180
One additional visit of up to 90 minutes within the Mornington Peninsula.
Additional remote premises review — $150
One live Zoom or video walk-through of up to 60 minutes, followed by brief written notes.
Detailed signage and wayfinding plan — $300
Includes:
agreed wording;
directional hierarchy;
recommended applications;
placement guidance based on supplied measurements and photographs;
one simple annotated plan or reference document.
Finished signage artwork, manufacture and installation are separate.
Social-media support
High-level social direction remains included where relevant within The Brand Realignment and The Brand Foundation. These services provide a more detailed working system or finished content.
Detailed social-media direction — $325
A practical document covering:
recommended platforms;
content themes;
brand voice;
visual direction;
content mix;
profile and bio recommendations;
realistic posting principles;
what the business should avoid spending time creating.
Thirty-day content calendar — $400
Includes:
thirty days of content prompts;
themes and subject ideas;
recommended formats;
suggested posting sequence;
notes connecting the content to the business’s offers and brand direction.
Finished captions, photography, reels and graphics are separate.
Social starter system — $950
Includes:
Canva Brand Workspace;
six reusable templates;
detailed social-media direction;
thirty-day content calendar;
one handover session.
Publer setup and handover — $180
Includes:
client-owned account setup;
connection of up to three existing social channels;
workspace organisation;
basic scheduling structure;
approval flow where relevant;
short handover.
The Publer subscription is paid directly by the client.
Ten finished static social posts — $600
Includes:
ten designs using the approved brand system;
supplied or lightly edited copy;
preparation in the agreed social format;
editable Canva versions.
Detailed caption writing, carousels, animation, video and scheduling are separate.
Photography + visual content
General photography direction — included where relevant
Broad recommendations around imagery, subject matter, atmosphere and useful website shots are included where relevant within The Brand-led Website, The Brand Realignment and The Brand Foundation.
Detailed photography brief — $300
Includes:
creative direction;
written shot list;
website and social-media requirements;
styling notes;
location ideas;
image orientation and cropping requirements;
photographer briefing notes.
On-site photography styling and direction — $400
Up to three hours at a Mornington Peninsula location.
Includes:
preparation against the approved shot list;
on-site brand and styling direction;
review of backgrounds, details and composition;
guidance on the balance of website, social and promotional imagery.
Photographer, studio, models, hair and makeup, props and specialist equipment are separate.
Remote photography planning session — $250
For businesses outside the Mornington Peninsula.
Includes:
one 60-minute Zoom planning session;
review of the proposed location;
shot priorities;
styling and preparation notes;
brief follow-up recommendations.
Image selection and website preparation — $200
Selection, organisation, cropping and website preparation for up to thirty supplied images.
Detailed retouching is separate.
Print + physical pieces
Sticker, magnet, card or simple insert artwork — $150 each
Design and print-ready artwork for one agreed format.
Three-piece promotional mini-suite — $375
Three related small-format pieces created as one visual set.
For example:
sticker;
fridge magnet;
appointment or information card.
Signage or vinyl artwork — $225 per application
Design and print-ready artwork for one agreed sign, window, wall, door or directional application.
Changes of size using the same artwork are included where supplier specifications are known at the outset.
Printed service menu or price list — $300
One or two-sided design using supplied or lightly edited content.
Trifold brochure design — $750
Design of one standard double-sided trifold brochure with six panels.
Includes:
content hierarchy and panel planning;
one visual direction;
design using the approved brand;
placement of supplied or lightly edited copy;
use of supplied brand photography;
one consolidated revision round;
print-ready and digital PDF files.
The price covers up to approximately 1,200 words of supplied content.
Trifold brochure with copywriting — $950
Includes everything within Trifold Brochure Design, together with:
one focused briefing conversation;
content structure;
original or substantially rewritten copy for all six panels;
headlines and calls to action;
up to approximately 1,200 finished words.
Four-page service guide or brochure — $850
Includes:
content hierarchy;
one visual direction;
design of four finished A4 or A5 pages;
supplied or lightly edited copy;
supplied brand photography;
one consolidated revision round;
print-ready and digital PDF files.
Original copywriting for up to 1,200 words is an additional $250.
Packaging label or customer insert — $225
One design and print-ready artwork for one agreed size and format.
Printing, manufacture, freight and installation are additional across all physical pieces.
The risk of waiting
Search is changing quickly. AI-generated summaries and direct answers are becoming a more familiar part of the research process, while customers continue moving between websites, Maps, reviews, social platforms and recommendations before they decide.
Businesses with clear pages, visible expertise and consistent information are building an advantage that grows over time. Their content is discovered, their reviews accumulate and their names become more closely associated with the services people are searching for.
An experienced business can still become difficult to find when its digital presence has not kept pace with the quality of the work.
At The Feel Co., I bring the different layers of findability together through brand clarity, website structure, useful content and a more coherent digital presence, helping the value already held within the business become visible before the customer has moved on to someone easier to understand.
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